And here is my pitch. We have been losing millions of dollars running these stores that rent movies. We have to pay for the physical plant in terms of rent and electricity and insurance and all the other associated costs. We have to pay for personnel to run our stores and personnel to manage the personnel that run our stores. These cost add up to $400 million. We are now taking in a total of $50 million a year on our rentals. We are now losing a total of $350 million on these stores. My solution is to save money by losing less. How you say? Well, we will close all our retail stores and fire all our personnel! We will open unmanned booths in all the Publix Supermarkets. They will rent movies at a cost of $1 for each movie per night. And the best part, we will post a code on the machines that allows you to rent each movie for free! Just think of the customers we will get! My cost savings adds up to a total of only a $70 million loss each year. I am saving this company $280 million dollars!
And they bought it. You can now rent movies at Publix for free.
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